[S207.Ebook] Download PDF Translation and Web Localization, by Miguel A. Jimenez-Crespo

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Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts.

Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field.

The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it.

In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.

• Sales Rank: #762290 in Books
• Brand: Brand: Routledge
• Published on: 2013-07-25
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .60" w x 6.10" l, .0 pounds
• Binding: Paperback
• 256 pages

Features

• Used Book in Good Condition

Review

‘Websites today are expected to function as global communication platforms, yet web localization, as the very enabler, remains under theorized in Translation Studies. Addressing this critical gap, Jim�nez-Crespo convincingly presents an integrated approach to web localization as a communicative, textual, cognitive and technological process.’ - Minako O’Hagan, Dublin City University, Ireland

'An important contribution to the field of web localization research.... [This] book is of very high importance for all those working in the fields of translation studies.' - LINGUIST

'In brief, this is a good guide for students or for practitioners that want to have in one book an overview of translation theories, localization concepts and web localization research from where to plan their research and find key references. Also, this book could be insightful for practitioners from other fields (including MT) that might, as the authors says, “dismiss translation as a less complex stage, reducing it to an equivalentreplacement operation” (p. 136) and want to look at the world of TS and empirical research in this particular area, in order to understand the theories that have shaped, even if not overtly, the localization industry.' - Ana Guerberof Arenas, Machine Translation

About the Author

Miguel A. Jim�nez-Crespo is director of the MA and BA program in Translation and Interpreting at Rutgers University, USA,�and holds a PhD in Translation and Interpreting Studies from the University of Granada, Spain.

He has published extensively on localization, corpus-based translation studies, the methodology and theorizations required for research into localization and its training. His articles have been published in international journals such as Target, Meta, Perspectives, Jostrans, Linguistica Antverpiensia, TIS: Translation and Interpreting Studies and the Journal of Internationalization and Localization among others. He is part of the review board of the Journal of Internationalization and Localization and Entreculturas.

Most helpful customer reviews

0 of 1 people found the following review helpful.
Good source of information
By Allan
It's been a good idea to compile everything that has been done so far it terms of localization. Research and publications continue developing on the industry rather than on education, and I notice that the emphasis goes to web localization. I think there is plenty of things to develop regarding teaching or training of students. However, it’s a good source of information.

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[T330.Ebook] PDF Ebook Tupac Shakur: The Life and Times of an American Icon, by Tayannah Lee McQuillar, Fred L. Johnson PhD

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In 1996 Tupac Shakur, one of the most talented artists of his time, was murdered by an unknown gunman. Fred L. Johnson and Tayannah Lee McQuillar examine the theories surrounding his death and the story of Tupac’s lost legacy in this definitive biography.

For millions, Shakur gave voice to their stories, but there was also another side to him, revealed as his life spun out of control, as the whispered warnings from friends went unheeded and the denunciations of critics grew louder. Disturbingly, he sang and wrote about his impending death. When it came, it brought the music industry to its knees and ended an era when American rappers were leaders in using their art to speak the truth to corporate, government, and judicial power.

• Sales Rank: #316968 in Books
• Published on: 2010-01-26
• Released on: 2010-01-26
• Original language: English
• Number of items: 1
• Dimensions: 8.20" h x .65" w x 5.50" l, .61 pounds
• Binding: Paperback
• 288 pages

From Publishers Weekly
Since his untimely death in 1996, rapper Tupac Shakur has been memorialized in a wide range of books and documentary films, but few are as exhaustively researched and contextualized as this latest, unauthorized biography from author McQuillar (When Rap Music Had a Conscience) and history professor Johnson. Seeking to understand the enigmatic performer, McQuillar and Johnson have enlisted a psychologist to profile Shakur, looked into a century of his family history, and paid particular attention to the political background of his mother, Afeni, a former Black Panther. The result is insightful, enjoyable and expansive, even if it doesn't answer the questions that still linger regarding Shakur's celebrity lifestyle and still-unsolved murder. For casual fans with no prior exposure to Shakur's life, this biography will prove thorough and accessible, with lengthy but informative tangents that cover seemingly all of Tupac's collaborators and associates. Readers looking for glitzy speculation will not find it here, and Tupac enthusiasts may not learn much new, but this undeniably solid biography will deepen anyone's appreciation of the hip-hop legend. END

From Booklist
In September 1996, musician and actor Tupac Shakur was gunned down on a Las Vegas street. His murder has never been solved. Although he released his first album only in 1991, by the time of his death Shakur was at the top of his field, a smash-hit recording artist who had also received acclaim for acting in such movies as Juice and Poetic Justice. He had also seen his share of controversy: an armed robbery in which he was shot several times; the murder of a former friend (in which some observers tried to implicate Shakur); a conviction and prison sentence for sexual assault. The authors acknowledge Shakur’s deeply troubled childhood—his mother, a former Black Panther, was tried (and acquitted) for conspiracy to commit murder; his stepfather was on the FBI’s 10 Most Wanted list—but they also celebrate the rapper’s intelligence and his gifts as an artist who wrote about love and respect, not hate and violence. The Shakur who emerges here is no illiterate gangster-turned-gangsta but, rather, a bright, artistic, driven man whose life and career continue to inspire many people. --David Pitt

Review
Booklist, 2/15/2010
“The Shakur who emerges here is no illiterate gangster-turned-gangsta but, rather, a bright, artistic, driven man whose life and career continue to inspire many people.”

Library Journal, 1/29/10
“Original…As much a biography of Shakur as a history of racial struggle in America…Those looking for a compelling, no-holds-barred biography and an education regarding significant historical events should seek out this book.”�

Buffalo News, 1/31/10
“Fine writing and deft analysis.”

PublishersWeekly.com, 2/22/10
“Exhaustively researched and contextualized…Insightful, enjoyable and expansive…This undeniably solid biography will deepen anyone’s appreciation of the hip-hop legend.”

The Source, March 2010 “An in-depth and chilling analysis of the rap icon.”

Most helpful customer reviews

16 of 16 people found the following review helpful.
Eh...
By E. Terrell
I've read a lot of books about Tupac and 1990s rap music. This era is what defined the boundaries of rap music and if you listen to what rappers were rapping back then, you realize whats being said today was already said, and that all the rappers of today are profiting off of what Bigge and Pac made possible. As you can tell I take the life and times of Tupac Shakur very seriously and because of that this book offends my soul.

If you are looking for a very general and easy to read adventure through Pac's life then look no further, the authors write very short chapters, the shootings that Pac endures take up no more than ten pages, which is ridiculous to me (Although that could be because I read a book called "LAbyrinth" that is entirely dedicated to researching just those two incidents). The authors have a PHD and will often interject long and and unnecessary backgrounds of people and places to give the impression that they are putting Tupac in context but judging from the way they talk about the music it is clear they have no idea what they are dealing with. For the most part they get a lot of stuff right, but they leave out IMMENSE amounts of information. For example, the movie Gang Related and Bullet were completely ignored (possibly because they were released after his death, i'm not sure). They also referred to Mickey Rourke as being a part of the movie Juice, and that's just wrong and bad research. It implies that they haven't seen Juice, which was Tupac's most famous performance!

It's not a bad book, you will enjoy a lot of it if you like Tupac but if you are VERY interested in getting as much new information about Tupac as you can, this book offers nothing new. It takes its best parts from other books already written. The best book it uses is called "Got Your Back" and its written by Pac's close friend and personal bodyguard at Death Row. It is worth a whole lot more than this book because it gives you a clear sense of the man and not just a run-though of all the publicized events that defined him.

19 of 20 people found the following review helpful.
Couldn't put it down..
By David Figueroa
Let me start off by saying that I'm a HUGE Tupac fan, throughout the good bad and the ugly. I've studied his work, and other books based on his life. None of them touch this one. Even as a fan that's read up on the man, this book gives you so much more. I read it within 3 days and at it's end i wanted more. There so much background and detail to paint the imperfect image of Tupac Shakur that you feel like you're meeting him for the first time. What I loved most is that the book isn't glorifying Tupac as some kind of saint, but more touching on his successes and failures as a man and an artist.

If you're a fan or just interested in why he impacted both Hip-Hop and American as a whole, it's a must read.

2 of 2 people found the following review helpful.
Tupac The Legend
By C3
I learned more about Tupac and more understanding of his life couldn't put the book down one of my favorite books ever so i think anyone should get this book if your a real fan of Tupac RIP Tupac Thug Life Forever.

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[Y710.Ebook] Ebook Practical Veterinary Urinalysis, by Carolyn A. Sink, Nicole M. Weinstein

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Practical Veterinary Urinalysis is a comprehensive, clinically relevant resource for the veterinary laboratory. This bench-top guide covers sample handling guidelines, interpretation of dry chemical analysis, and recommendations for physical and microscopic evaluation. Emphasizing diagnostic techniques and result interpretation, Practical Veterinary Urinalysis is an ideal aid for anyone who performs and interprets urinalysis testing.

Beginning with an overview of renal physiology and urine production, the main focus of the book is examination and analysis of urine samples, including physical properties, chemical analysis, and sediment examination. Additional chapters review diagnostic tests and considerations for proteinuria, advanced diagnostics, quality assurance and laboratory set-up. Practical Veterinary Urinalysis is an invaluable tool for achieving accurate and reliable laboratory results and is a useful addition to any veterinary library.

• Sales Rank: #485287 in Books
• Brand: Brand: Wiley-Blackwell
• Published on: 2012-03-20
• Original language: English
• Number of items: 1
• Dimensions: 9.70" h x .65" w x 7.30" l, .85 pounds
• Binding: Spiral-bound
• 180 pages

Features

• Used Book in Good Condition

Review

“Overall, this book is reasonably priced and will be a useful and relevant addition to any laboratory or veterinary medical library, with valuable information for both veterinarians and veterinary technicians.”  (Journal of The American Veterinary Medical Association, 16 September 2012)

“A 'must' for any vet's reference and for veterinary students.”  (Midwest Book Review, 1 July 2012)

“This book would be a great addition to any practice to encourage the use of urinalysis.”  (Veterinary Record, 28 July 2012)

From the Back Cover
Practical Veterinary Urinalysis is a comprehensive, clinically relevant resource for the veterinary laboratory. This bench-top guide covers sample handling guidelines, interpretation of dry chemical analysis, and recommendations for physical and microscopic evaluation. Emphasizing diagnostic techniques and result interpretation, Practical Veterinary Urinalysis is an ideal aid for anyone who performs and interprets urinalysis testing.

Beginning with an overview of renal physiology and urine production, the main focus of the book is examination and analysis of urine samples, including physical properties, chemical analysis, and sediment examination. Additional chapters review diagnostic tests and considerations for proteinuria, advanced diagnostics, quality assurance and laboratory set-up. Practical Veterinary Urinalysis is an invaluable tool for achieving accurate and reliable laboratory results and is a useful addition to any veterinary library.

Key features

• Reviews renal function and urine formation to better understand urinalysis results
• Provides procedural information for accurate and efficient urinalysis testing
• Explains analytical methodologies of individual urine dipstick tests
• Includes many high-quality images for identification of formed elements in urine sediment
• Incorporates easy-to-use diagnostic algorithms and reference tables
• Presents concise, comprehensive guidelines for veterinary professionals

About the Author
Carolyn A. Sink MS, MT(ASCP), supervises Diagnostic and Support Services in the Veterinary Teaching Hospital at Virginia-Maryland Regional College of Veterinary Medicine in Blacksburg, Virginia.

Nicole M. Weinstein DVM, DACVP (Clinical Pathology), is the section chief of Laboratory Services in the Veterinary Teaching Hospital and an Assistant Professor in the Department of Pathobiology and Biomedical Sciences at Virginia-Maryland Regional College of Veterinary Medicine in Blacksburg, Virginia.

Most helpful customer reviews

2 of 2 people found the following review helpful.
The best practical bench top reference for urine
By anna
I have been a vet tech for over 20yrs. The best practical bench top reference for urine; great refresher, nice pictures, well organized information. This is an essential book for my collection.

1 of 1 people found the following review helpful.
Great reference book
By Amazon Customer
Great reference for any veterinary technician interested in sharpening their urinalysis skills.

0 of 0 people found the following review helpful.
Four Stars
By olympicdreamer
Very helpful in clinical practice!

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[R486.Ebook] PDF Download First Steps in JavaScript for Adobe Acrobat, by John Deubert

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This First Steps Guide is a short, non-programmer's introduction to writing JavaScripts for Adobe Acrobat forms. It steps the reader through the process of adding JavaScripts to a Button and Text field; along the way, it teaches the reader the basics of programming, of JavaScript, and of using JavaScript in an Acrobat form.

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• Sales Rank: #839333 in eBooks
• Published on: 2012-12-24
• Released on: 2012-12-24
• Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Well written with some hiccups, Directionless
By Paulmoh
Here's what I like about it: it's too short.
Here's what I don't like about it: it's too short.
If you're a nonprogrammer, this book will inevitably give you some hiccups. Not because the book is poorly written (indeed it is hilariously written) but because no one is able to explain a few concepts you need to know in 25 to 30 pages of text completely.

As a programmer I would've taken time to explain what events are or what events mean in the programming environment. I would have expanded on what variables are and I would've talked about different datatypes. I think overall this was a good starting point for anyone who doesn't know anything about programming or JavaScript as it pertains to acrobat. What would've helped me a great deal would have been the ability to create my own methods, how they're stored, and The best way to invoke methods in scripts. In his example: The one where you manipulate the background text and the text color, it would've been nice to know if there was a generic method where the event could have been handled by the document itself instead of the objects as you tab in and out.

As a newcomer however you do not have too many choices to pick a beginner's book in JavaScript for Acrobat and for his part this book is actually written well, is easy to follow and a great place to start from. Essentially you will reach the understanding that you would really need to get his other book for $20 from his website. So in essence this is a $22 book that you get to preview by spending $2 dollars for the privilege.
--------Edit 9/9/14
Here is what first steps mean:
a) if you are a seasoned programmer:
What are the best way to write execute scripts, methods, how to declare variables, globals and such.. where is the best place to run your javascripts, why...book is a complete fail for seasoned programmers new to Acrobat Javascripts.

a) if you are a beginner:
What are the basics of programming. What are variables, how to declare them, etc... book is somewhat useful but extremely narrow in its scope.

This book manages not to answer either perspective particularly well. The more I thought about it, the more I feel this deserves a 2-3 stars, not the 4 starts I had originally given to the product.

As such, I give it 3 stars for new users to Acrobat. But the acrobat community remains severely starved for a good place to start their journey with Javascript...whether seasoned or fresh..

0 of 0 people found the following review helpful.
This is a sample of his $20 book.
By J. Lawler
Although this was very cheap i do not like paying for a sample. Extremely little content. His sole example code is for changing the color of a text box. The author should be ashamed of himself. The whole single lesson could or should fit on one page. Don't get scammed by this "book".

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[V527.Ebook] Free PDF Lifted by the Great Nothing, by Karim Dimechkie

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Max doesn't remember his mother, who was murdered by burglars before they emigrated from Beirut to New Jersey. He lives with his father, Rasheed, who is enamored of his concept of American culture―baseball and barbeques―and tries to shed his Lebanese heritage completely. "When we are in America," Reed (for he goes by Reed in America, not Rasheed) tells Max, "we are Americans."

Rasheed has a singular purpose in life: to provide Max with a joyful childhood. He showers his son with gifts out of a belief that he deserves all and is capable of anything. Max wants nothing more than to convince his father that he is a successful single parent. The only thing that can disrupt their peaceful universe is the truth―which it does, with force.

When Max turns 17, he learns from Rasheed's ex-girlfriend that his father has been lying to him. Max's understanding of the world is so rocked that he is subsequently launched on an uncertain mission to Beirut and then Paris.

Lifted by the Great Nothing is a startlingly graceful and often hilarious coming-of-age story about the lengths we go to in order to preserve the untruths by which we live. With its poignant relationships, unsettling misadventures, and surprising love stories, it is a touching and devastating portrait of a young man coming to terms with his country's―and his own―violent past.

• Sales Rank: #4340426 in Books
• Published on: 2015-07-21
• Formats: Audiobook, MP3 Audio, Unabridged
• Original language: English
• Number of items: 1
• Dimensions: 6.75" h x .50" w x 5.25" l, .15 pounds
• Running time: 9 Hours
• Binding: MP3 CD

Review
As welcoming, warm and funny as anything I've read this year � � Dimechkie's depiction of the lonely sadness of losing a once bolt-locked bond with a child is entirely convincing; the harrowing minutiae of offspring betrayal is keenly felt � � A collection of poignant, framed little scenes that burn in the memory way beyond the closing of the book

About the Author
Karim Dimechkie was a Michener Fellow, and before that he taught English in Paris. This is his first book. He lives in New York City.

Most helpful customer reviews

9 of 10 people found the following review helpful.
a coming-of-age story infused with emotional insights
By TK
I wanted to say that my enjoyment of a book has to do with "the story," but I guess that's not really helpful. Ha! Trying to be more specific, I know I can say that I do not have much experience in critical literary analysis, so I won't even try to go there. Rather, my enjoyment of a book has primarily to do with how engaging the narrative style is, and on the emotional-cognitive insights and range that the characters take me through. "Lifted by the Great Nothing" is very strong on all fronts!

As the son of Asian immigrant parents, I could relate to much of what Max went through in terms of the stark contrast between his worldview versus his immigrant father's. (Max is an American boy and the only son of a Lebanese immigrant, single father.) Dimechkie draws attention to this contrast in a subtle manner, which I appreciate. Much like a real first generation child's experience (or at least, like mine), these conflicting worldviews between Max and his father only begin to stand out to Max as he grows older and begins to individuate more from his father's imposed identity. This seems like a particularly realistic treatment of one's coming of age.

While I've thus far focused on the immigrant aspect of the book, "Lifted by the Great Nothing" is about so much more. It is a coming-of-age story that is relatable to all. Overall, Dimechkie displays a dynamic range of emotional-cognitive insight into humanity, which is pretty critical to telling a compelling story! One example is the theme of secrecy that haunts almost all families--painful, and painfully familiar....

Bravo to the author on his debut novel!

To the reader: enjoy the book!

7 of 7 people found the following review helpful.
This one got to me
By Anthony
The story is so personal, it drew me in to the point I felt I knew the characters for years. It's unconventional, surprising, and funny in the kind of way that makes you smile and start to cry at the same time. It made me think seriously about my family and who I really am.

4 of 4 people found the following review helpful.
A compelling, funny, moving debut
By Katherine
This book is captivating from the first page to the closing paragraph. I heard about it on Oprah's must read books, and I'm so glad I did! So many first novels are either too light or get tangled up their own scope. Dimechkie settles in a perfect equilibrium throughout-- weaving beautiful observations, humorous growing pains, and feelings of otherness into such commanding prose. The novel continually morphs quotidian, universal moments of adolescence into powerful scenes that expose the lit coal of the human condition. I am buying copies for all my friends. Do yourself a favor and read it too.

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[Z687.Ebook] PDF Ebook The Five Pillars of TQM: How to Make Total Quality Management Work for You, by Bill Creech

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A four-star general who applied the principles of organization, product, process, leadership, and commitment to remaking the Air Force for the Gulf War explains the need for greater quality and productivity in corporate America. Tour.

• Sales Rank: #1820691 in Books
• Published on: 1994-02-01
• Original language: English
• Number of items: 1
• Dimensions: 20.00" h x 20.00" w x 20.00" l,
• Binding: Hardcover
• 560 pages

From Publishers Weekly
Creech, a retired U.S. Air Force general, argues persuasively that in order to remain competitive and combat Japanese incursions into U.S. markets, corporate America must adopt the five principles of total quality management (TQM): product, process, organization, leadership and commitment. In this sensible study, consultant Creech explains how non-statisticians can comprehend and apply TQM methods, which require a humanistic orientation, empowerment on all levels and a holistic approach that involves the entire organization. TQM's decentralization calls for an emphasis on teams that serves as an antidote to the stultifying effects of centralized control. Creech maintains that TQM is best understood in the light of the writings of Peter Drucker, W. Edwards Deming and Joseph Juran, whose work is viewed "by the Japanese to be mainly responsible for the economic recovery of their country after World War II." Numerous detailed corporate and military case studies enrich this comprehensive, often persuasive brief.
Copyright 1994 Reed Business Information, Inc.

From Library Journal
A noted and successful practitioner of Total Quality Management (TQM), Creech believes that TQM leadership in a centralized organization is the object lesson for business today. To this end he has been able to demonstrate his successes and those of other organizations. He effectively presents the theories and insights of Peter Drucker, W. Edwards Deming, Joseph Juran, Philip Crosby, and other notables. The book is informative and replete with examples. It falls short, though, of the promise of its subtitle. TQM is not a "paint by number" road to success, and Creech's polemic on centralization is overdone. Centralization, like democracy or communism, is in itself neither right nor wrong. Creech's assessment that "a holistic TQM system is a proven answer to the realities of the 90s" is, however, on the mark. The book should be on the reading list for quality professionals.
- Steven Silkunas, Southeastern Pennsylvania TA, Philadelphia
Copyright 1994 Reed Business Information, Inc.

From Kirkus Reviews
Brokers occasionally tell enthusiastic investors a gnomic story: only two people in the whole world understand gold; unfortunately, they disagree. Such conflicts mark the often arcane prescriptions of quality assurance's high-profile apostles--Cresby, Deming, Feigenbaum, Juran, et al. In such circumstances, Creech's uncommonly sensible, jargon-free briefing could prove welcome indeed for executives seeking guidance on the oversight philosophy known as total quality management. An ultraconfident commentator who has fruitfully practiced what he preaches (as a general in the Air Force, and, now retired, as a globe-trotting consultant), Creech does not claim that TQM will produce either quick or miraculous fixes. In fact, he stresses that effectively attending and applying the five essential elements of his canon (commitment, leadership, organization, process, product) can be an exacting, even wrenching, experience. Drawing on case studies featuring the likes of Boeing, GE, Honda, and Xerox, however, he offers convincing evidence that his holistic, putting- people-first approach to stewardship can yield a competitive edge- -and more. Nor does he shy from citing troubled companies (GM, IBM) and recalcitrant labor unions (LAM, UAD) that could benefit from TQM. In practical terms, Creech evaluates ways of instituting customer-oriented governance programs that foster employee allegiance as well as involvement. Among other things, he addresses the advantages that can accrue from common purposes, decentralized operations, interactive communications, on-the-job training, shared successes, teamwork, and allied aspects of a system administered by flexible pacesetters who focus on market outcomes, not inputs that are the province of stakeholders. Covered too are accountability, authority, incentives, objective benchmarks, professionalism, value sensitivity, and other tricks of the TQM trade. Altogether, a splendid introduction to a full-blast management method that, against the grain, clearly views control as a cooperative proposition. -- Copyright �1993, Kirkus Associates, LP. All rights reserved.

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16 of 18 people found the following review helpful.
The Benefit of Hitting on All Five Cylinders!
By Leslie D. Fink
What I like about Creech's approach to TQM and more effective organizational management & leadership, is his emphasis on the need to attend to all five pillars of TQM: Product, Process, Organization, Leadership, and Commitment. If you try to improve piecemeal (as so many have), the results will be minor improvement. It is only when you get all five pillars in alignment that you start to get dramatically better results. Also, his specific advice makes so much sense: Organizations need to get a clearer picture of what constitutes quality in their product or service; they need to organize the work process with small teams as much as possible; they need to provide much more training, from the CEO on down; they need to provide clear feedback on how well the organization is doing ("scoreboarding"); etc. One other reviewer is right: Now that I have read this book, I find myself looking around for evidence of TQM practices by the employees every time I interact with an organization. It is amazing what differences you can see in organizational performance, once you are sensitized and start looking for them.

4 of 5 people found the following review helpful.
The Power of Empowerment
By Benjamin S. Lambeth
Bill Creech's The Five Pillars of TQM, first published in 1994 and since reprinted a dozen times and in eight languages, lays out an uncommonly clear-headed approach toward results-oriented management. Creech, a former Air Force four-star general and now valued industry consultant, has served on ten corporate boards of directors and worked with five national speaking bureaus. His management philosophy, while mindful that most organizations are not democracies, is essentially a variation on the golden rule embodying basic decency toward others as a core unifying theme. Best summarized as empowerment with accountability, it is rooted in a recognition that loyalty is a two-way street and that an organization can only be as successful as those at the bottom are willing to make it. Among the many insights to be gleaned from this informed and empathetic book are the virtues of managing by walking around rather than by hunkering down in a mahogany-row fortress, unburdening those who want to get things done by lifting the overlay of rules and kibitzers from their backs, and recognizing that what ultimately determines organizational success is what goes on at the front, not on mahogany row. These principles, which Creech first pioneered during his tenure as commander of the Air Force's Tactical Air Command from 1978 to 1984, are now being reapplied by the current Air Force chief, who recently included Five Pillars on his recommended reading list for all Air Force officers. Yet Creech's principles of TQM (for "total quality management"--a term and construct he invented) transcend service applicability and have been amply proven in the corporate world as well. His idea of how a top-flight organization should be run resonates implicitly with how any responsible and motivated worker would like to be treated by his superiors. Such notions as the indispensability of mutual trust and respect; the power of inclusion rather than exclusion; the vast difference in effectiveness between decreeing and persuading; and the central role of pride as a motivator are part and parcel of Creech's enlightened approach to effective leadership. Five Pillars spells out these principles and more in rich detail, offering must-read insights for those at all levels who deal with people as resources.

3 of 4 people found the following review helpful.
The Power of Empowerment
By Benjamin S. Lambeth
Bill Creech's The Five Pillars of TQM, first published in 1994 and since reprinted a dozen times and in eight languages, lays out an uncommonly clear-headed approach toward results-oriented management. Creech, a former Air Force four-star general and now valued industry consultant, has served on ten corporate boards of directors and worked with five national speaking bureaus. His management philosophy, while mindful that most organizations are not democracies, is essentially a variation on the golden rule embodying basic decency toward others as a core unifying theme. Best summarized as empowerment with accountability, it is rooted in a recognition that loyalty is a two-way street and that an organization can only be as successful as those at the bottom are willing to make it. Among the many insights to be gleaned from this informed and empathetic book are the virtues of managing by walking around rather than by hunkering down in a mahogany-row fortress, unburdening those who want to get things done by lifting the overlay of rules and kibitzers from their backs, and recognizing that what ultimately determines organizational success is what goes on at the front, not on mahogany row. These principles, which Creech first pioneered during his tenure as commander of the Air Force's Tactical Air Command from 1978 to 1984, are now being reapplied by the current Air Force chief, who recently included Five Pillars on his recommended reading list for all Air Force officers. Yet Creech's principles of TQM (for "total quality management"--a term and construct he invented) transcend service applicability and have been amply proven in the corporate world as well. His idea of how a top-flight organization should be run resonates implicitly with how any responsible and motivated worker would like to be treated by his superiors. Such notions as the indispensability of mutual trust and respect; the power of inclusion rather than exclusion; the vast difference in effectiveness between decreeing and persuading; and the central role of pride as a motivator are part and parcel of Creech's enlightened approach to effective leadership. Five Pillars spells out these principles and more in rich detail, offering must-read insights for those at all levels who deal with people as resources.

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• Sales Rank: #1286681 in eBooks
• Published on: 2009-12-15
• Released on: 2010-01-01
• Format: Kindle eBook

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Blogger Bundle Volume II: WeWriteRomance.com: The Twelve-Month Mistress\Surrender to the Millionaire\Lessons from a Latin Lover\The Brazili PDF

Blogger Bundle Volume II: WeWriteRomance.com: The Twelve-Month Mistress\Surrender to the Millionaire\Lessons from a Latin Lover\The Brazili PDF

Blogger Bundle Volume II: WeWriteRomance.com: The Twelve-Month Mistress\Surrender to the Millionaire\Lessons from a Latin Lover\The Brazili PDF